Executive Summary: "I have been asked
to evaluate Google’s invalid click detection efforts and
to conclude whether these efforts are reasonable or not. As a part of this evaluation, I have visited Google’s campus three times, examined various internal documents, interviewed several Google’s employees, have seen different demos of their invalid click inspection system, and
examined internal reports and charts showing various aspects of performance of Google’s invalid click detection system. Based on all these studied materials and the information narrated to me by Google’s employees, I conclude that Google’s efforts to combat click fraud are
reasonable. In the rest of this report, I elaborate on this point."
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